You may have noticed that the prices of your favourite cuts of beef are now slightly higher than they were not so long ago. It’s because the cost of cattle has risen everywhere around the world. The cost of Australian beef has climbed appreciably over the past couple of months, and I’ll tell you why.
Growing demand in the United States, Japan and China for beef of the quality that Australia is renowned for has put the beef industry under great stress. The growth in demand means buyers are ready to pay higher prices to satisfy it. Higher beef prices mean higher cattle prices – which are now at their highest for 30 years, according to Meat and Livestock Australia.
The upward pressure on prices began building a while ago, but only now are we meat lovers in Hong Kong feeling the effects on our pockets. What is thankfully unchanged is the quality of Farmer's Kitchen Australian beef and lamb products. We'll do all we can to keep prices affordable so as many families as possible can enjoy high-quality, healthy food.